It all started in 1857.
Paul Bardinet, a young wine and spirits merchant in Limoges, turned his interest to a sugar cane alcohol landed on the quaysides of French ports, brought from far-flung islands. The « tafia », as it was called at the time, was no more than firewater for pirates. Under the roughness of the alcohol, he nonetheless detected an incomparable wealth of different flavours and aromas.
As he rose to the top of his profession, Paul Bardinet continued to work on taming the fieriness of his demon spirit, blending the various origins, followed by long years of maturing in oak casks. His impassioned labour resulted in an inimitable rum under a brand that was soon to become known the world over.
NEGRITA rum was born, even if at that time it has still not been given the name.
The time came when the company had to leave
Limoges to locate as close as possible to the rum-carrying ships. That was the
achievement of Paul Bardinet’s son, Edouard. He ordered the building of vast
cellar warehouses close to the quaysides of Bordeaux and gradually trained his
Based on the mastery of top quality raw materials, the company developed a wide range of new products around its core product of rum, with ready-made punches and cocktails and cane sugar cordials which very rapidly became popular with consumers. That successful diversification was followed by other major success stories, in the field of whiskies in particular.